About

Tanya Smith is Business Development Director at GAIN across brand, design and content. With over 15 years’ experience spanning both client and agency-side roles, Tanya brings a commercially grounded perspective to how creative work is
developed, sold and delivered. Her client-side experience includes senior roles working with brands such as MINI/BMW and Clarks, giving her first-hand insight into the pressures CMOs and marketing teams face insid complex organisations. On the agency side, she has worked mainly in client services at MullenLowe and BD Network, partnering with brands including Visa, Experian, BT, Direct Line, Burger King and Virgin Media. At GAIN, Tanya focuses on building strong client partnerships, shaping effective ways of working and ensuring creative ambition is matched with rigour, clarity and measurable impact. She is particularly interested in how better habits around collaboration, reflection and process lead to stronger creative outcomes.