About

Tim Smith is a creative director with a back catalogue covering monumental brands Apple and Beats by Dre, as well as a host of disruptive game-changers like R.A.D®. He hasn’t restricted his outlook to branding – he crosses apparel, graphic and product design.
Tim has spent his early career embedded in the luxury industry, but he isn’t an advocate for it. Feeling trapped by its staid, sometimes ostentatious aesthetic, Tim felt he was more aligned to creating brands that are fixated on shaping the future rather than walking backwards into it. He established the creative agency Fluoro® in 2016 and became the Creative Director of R.A.D® in 2021.