Tom has had over 15 years of experience working at leading social and influencer agencies such as Isobar, Ogilvy and VCCP, with former clients including The Guardian, Heineken and Manchester United.
He most notably helped launch TikTok across EMEA, leading the platform’s release across 19 markets over the course of two years and growing the brand’s in-house creator team. He is also a founding member of the Influencer Marketing Trade Body.
By Tom Sneddon
From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy
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