Trend
The end of ‘Social-First’: The new era of culture-led creativity
By Tom Sneddon
Tom Sneddon argues that the real shift isn’t away from social, but beyond it.
Read moreAbout
Tom is the Managing Partner of Atomic Supernova, having co-founded the agency in 2023. He has over 18 years of expertise in social and influencer, having shaped strategy at top global agencies including Isobar, Ogilvy & VCCP. He launched the creator program at TikTok (was proudly employee Number 9) and he led TikTok’s EMEA expansion - launching in 19 markets.
More from Tom Sneddon
Trend
Fandom and AI – Endless creativity or the death of originality?
By Tom Sneddon
AI can help brands to harness the power of fandom.
Read more
Trend
Navigating the wild west of the creator economy
By Tom Sneddon
From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy
Read more