Why brand experience is a marriage of art and science
By Trin Basra
Technology, behavioural science and human emotion are key ingredients for brand experience, writes Trin Basra.
Read moreTrin is a highly respected and sought-after executive creative director who brings experience and originality to any project or brief. After over 18 years in the industry, the experiences she designs show innovation, creativity and keep an eye on how to evolve into the future.
Trin has extensive knowledge and expertise with a broad range of clients ranging from automotive and gaming to large tech companies. She has led teams to create seamless brand experiences for 20,000+ attendees for clients such as Cisco, Twitch, Samsung, Workday, Snowflake and McLaren. Trin’s focus is on creating experiences which are purposeful, impactful and unique.
By Trin Basra
Technology, behavioural science and human emotion are key ingredients for brand experience, writes Trin Basra.
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By Trin Basra
From embracing AI to the power of personal branding, Trin Bharij-Basra shares why the industry must embrace new talent
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