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Laughing all the way to the bank: how humour can save you a fortune
Brands are paying the cost of dull and must invest in joy, writes Troy Farnworth.
Read moreIn 20 years in advertising, Troy has been both a winner and a judge at multiple award shows, including D&AD and the Clio's. He's worked across multiple sectors, from financial institutions, healthcare, public sector to soft drinks, aviation and alcohol. His main focus is to make work real people engage with and like, rather than the echo chamber of our industry.
Brands are paying the cost of dull and must invest in joy, writes Troy Farnworth.
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