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The rise of the M-shaped leader: the secret weapon to the AI overwhelm
New marketing leaders must embrace both traditional leadership qualities and technology
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Virginie Goupilleau is a dynamic, award- winning senior leader in media and advertising, with over 20 years of experience driving digital innovation, business transformation, and inclusive leadership.
Recognised widely in the industry (Campaign’s 40 Over 40, The Drum, and The Media Leader Future 100), she has built a stellar reputation and delivered impact across global agencies, tech platforms, and brands—championing business transformation, AI-driven solutions, and high-growth strategies.
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