Will Dowdy is the Vice President of Global Partnerships for AEG Presents, where he leads the sales and partnership division responsible for securing and delivering sponsorships for AEG Presents in the UK and Europe, across festivals, entertainment venues and artist tours. Will specializes in creating long-term commercial partnerships across all brand categories, particularly naming rights and presenting partnerships, and has worked on deals for major events such as All Points East, Eden Sessions presented by Volvo, Brits Week with DHL, and the American Express presents BST Hyde Park concert series, Europe’s biggest music event.
By Will Dowdy
Events like BST underline how music offers brands the opportunity to create memories and connect with audiences.
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