Zara Ineson, House337

Executive Creative Director


Zara is Executive Creative Director at the newly formed creative collective, House337. She has over 15 years experience building brand desire for some of the biggest names in fashion & lifestyle retail. From luxury heritage to modern mainstream, she injects cultural magnetism and social meaning into the brands she transforms. Her global client list expands The Prada Group, Mercedes-Benz, Liberty, M&S, Kurt Geiger Group, Westfield, G-Star and Habitat. Zara is an ambassador for the Creative Mentor Network and was selected for Campaign’s ‘Future Leaders List’ as one of the top 30 female rising stars in the industry in 2021.

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