About

Zehra Chatoo is an award-winning strategist working at the intersection of AI, creativity, and responsible brand growth. After two decades shaping global brands, including leadership roles at Meta, she founded Code For Good Now to help organisations grow responsibly in the age of AI. Her work focuses on responsible AI, representation, and closing the gender gap in technology. She is the creator of REP IQ, an AI-powered representation tool, and Permission to Prompt, a training programme designed to close the gender gap in AI adoption. An international keynote speaker, Zehra has spoken at global stages including Davos. She is a guest lecturer at the University of Oxford, serves on the Board of UN Women UK, and is a member of the Effie Advisory Council. Her work has been recognised by Cannes Lions, Campaign, and the IPA Effectiveness Awards, and she was named in Campaign's 40 Over 40.