Zoe Yardley is Senior Data Analyst for award-winning customer relationship marketing (CRM) agency Armadillo, which works with major brands including McDonalds, Disney and Carnival UK. Her career in insights and analytics spans two decades, specialising in CRM and analytics for clients such as TUI and AXA, and Zoe is passionate about how data can impact comms.
By Zoe Yardley
Today, only 27% of the data industry is occupied by women. Zoe Yardley, Senior Data Analyst at Armadillo says that while she loves numbers, this isn’t the kind of statistic she wants to be seeing.
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