If, like me, you recently downloaded FaceApp to see whether you would scrub up well in your old age, you probably didn’t think to check the small print. As the media later warned us, by downloading and using the app we were giving our permission to its creators to access our photos and use them however they wish in the future. Was this just scaremongering? Do we need to wake up to how companies store, use, sell and manipulate our data? Do we really need to care?
We are producing data every single day. From updating our social media profiles to listening to our favourite playlist, we often don’t realise the extent of which we are sharing our unique digital footprint from the moment we unlock our phones or switch on our laptop.
This October, Zone partners with Penguin Business and Campaign for the second in their Book Club series which sees WeTransfer’s co-founder and president, Damian Bradfield, discuss his new book, The Trust Manifesto – What You Need to Create a Better Internet.
Questioning how our information passes between the hands of tech giants and ruthless data miners, Damian discusses how big data has drastically changed our social economy, online and offline. With striking analogies, industry insights and interviews with Jimmy Wales, Stephen Fry, Gary Kasparov and Martha Lane Fox, The Trust Manifesto demystifies the dangers of data misuse and challenges web users, tech founders and business leaders to realise a more honest internet.
Sign up for your free place to debate if we need to rethink our trust in the internet, and bag yourself a complimentary copy of the book.