In the lead-up to COP30, sixteen powerful artworks are bringing the climate crisis to people where they live, work and travel as part of Artichoke’s ‘The Gallery’ Season 5.

The Gallery is a collaboration between arts producer Artichoke and public artist and Creative Director, Martin Firrell and has been designed to create art that addresses the important questions of our time. Now in its fifth season, artists have created work against the theme: It’s Not Easy Being Green.

Presented in partnership with British Council Brazil ahead of COP30 in Belém this November, the work will make up one of the world’s largest public art exhibitions. The artwork will appear on thousands of outdoor digital screens and billboards across the UK and Brazil, in collaboration with the outdoor advertising industry. 

Each week, 97% of the public see an advert in an outdoor environment, making out of home advertising a dynamic and inclusive advertising medium. UK media owners, including Bauer Media Outdoor and JCDecaux are donating prime billboard and screen space to The Gallery to ensure that the climate debate reaches millions of people. 

The exhibition has been curated by Bakul Patki and will bring an artist’s view to the climate crisis. The 16 artists with work featured are Justin Brice Guariglia (US), Ackroyd & Harvey (UK), Ed Hawkins (UK), Muhammad Amdad Hossain (Bangladesh), Chris Jordan (US), Deepak Kathait (India), Hayden Kays (UK), The Krank (Greece), Thiago Rocha Pitta (Brazil), Yinka Shonibare CBE RA (UK), Arnolt Smead (Netherlands/UK), Uýra Sodoma (Brazil), Hannah Starkey (UK), Olinda Tupinambá (Brazil), Venâncio Evensen Ulombe (Angola) and Vanessa Wagneur (Belgium). 

The exhibition is made up of artwork that spans a range of mediums, including photography, performance, sculpture, land art, and data visualisation. Six pieces were direct commissions, nine works have been selected from 750 open call entries and one is an open-source artwork.

"With this season of The Gallery, we’re working with artists to take on the climate crisis, one of the most urgent issues of our time, and they’ve responded with imagination, urgency and nuance. Whether it’s rage, resilience, irony or sorrow, each work offers a distinct perspective that brings us closer to understanding this complex, global challenge. I’m excited and energised to see these vital works out in the world, in the public realm where they belong, sparking conversation and provoking thought in everyday spaces," says Curator, Bakul Patki. 

Produced in partnership with the British Council as part of UK Brazil Season of Culture 2025-2026, It’s Not Easy Being Green will be exhibited on outdoor advertising billboards and screens across the UK Brazil across October and November.  

Using out of home to ensure that climate communications reach audiences far and wide, the campaign is an example of how advertising and media can have real world impact.