In the UK, foster carers are in short supply. In Bristol alone, there are over 700 children in care, with many being placed far from their local schools and communities.

To urgently call for more foster carers, Bristol City Council has launched an out-of-home campaign, supported by blowUp Media. BlowUp Media has donated one of its most iconic Bristol billboard sites, worth over £50,000. 

The campaign ran for a number of weeks on the giant 240m² banner at Temple Meads. With the council struggling to find foster carers to look after children and young people in care, the key location seeks to reach Bristolians travelling through the centre of the city.

“Now more than ever, it’s vital that we raise the profile of Bristol Fostering. Over the last year we’ve struggled to recruit enough new foster carers who provide safe and loving homes to children and young people in care,” explains Councillor Asher Craig, Deputy Mayor of Bristol and Cabinet Member.

He continues: “The first of two huge adverts will be hard to miss and we hope it encourages more people to find out about starting their fostering journey with us.”

The billboard demonstrates how out of home advertising can help deliver public value and shine a light on local issues. 

With 97% of the UK public seeing outdoor advertising each week, BlowUp Media aims to capitalise on the exposure of the medium to underline that advertising has a role to play in delivering social impact.