Fuel Your Imagination

Coca-Cola debuts Christmas Anthology series

The soft drink giant has partnered with OpenX from WPP for the creative development of the series led by Grey on Amazon Prime Video.

Georgie Moreton

Deputy Editor, BITE Creativebrief


The holidays are coming. This year Coca-Cola is going the extra mile and treating audiences to a Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’.  

The series, “Christmas Always Finds Its Way” will run on Amazon Prime Video and has been created by bespoke unit OpenX from WPP with the creative development of the series led by Grey.

‘Real Magic Presents’ will see the brand produce new films in different formats all centred around one premise - to share and celebrate stories of human connection, told in magical ways. “Christmas Always Finds Its Way” is the first festive iteration and sees the brand collaborate with world-class partners and talent to tell new heartwarming Christmas stories.

The anthology consists of three short films, produced by Academy Award  winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment. Each story is set across a different continent yet the diverse narratives all share a commonality of Christmas magic via storytelling that showcases the power of connection. 

Each instalment has been directed by talent from production company Pretty Bird’s roster, which  includes Brazilian director, Vellas,  Parisian director and Emmy-nominated American filmmaker, Alex Buono.

“Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.” explained Selman Careaga, Category President at Coca-Cola.

“As Coca-Cola looks to create meaningful connections with audiences this holiday season, we’re excited to provide a seamless experience that helps them share these films with viewers around the world,” added Tanner Elton, vice president of US Sales, Amazon Ads. 

The series shows the brand’s commitment to connecting with its audience and uses the power of storytelling to brand build. The importance of human connection and togetherness is even more impactful in the festive period and by championing great talent and elevating the stories of different communities the brand continues to make its mark in popular culture.

The series is available to customers in select countries with a Prime membership or Prime Video subscription.


Related Tags

Christmas food & drink

Agencies Featured