As the Official Airline of the Eurovision Song Contest for the second year running, EasyJet marked Eurovision with an array of experiential activities and themed activations.

The integrated campaign, ‘The Orange Runway’, was created in partnership with T&Pm and Dept. It saw the airline embrace the inclusivity, extravagance and joy of Eurovision by connecting people and cultures through video, sound, social media, and experiential activities.

Working with female-owned music agency, Register, the airline enlisted the help of US drag artist and musician Lagoona Bloo, and music producer Sixfoot 5, who wrote, recorded and produced a Eurovision-style song titled, Orange Runway.

RuPaul’s Drag Race UK star Ginger Johnson stars in a music video for the track that has amassed over half a million views on social media.

The song launched a social competition that enabled fans to win tickets to the Grand Final. 

On Monday, 12 May, easyJet operated a special flight for Eurovision fans from London Gatwick to Basel, which featured a Sky High Orange Runway talent competition exclusively hosted by drag star and Eurovision aficionado Ginger Johnson.

The Sky High Orange Runway featured three performers sourced by City Academy. Onboard, fans became judges of the contest and awarded points to the acts in Eurovision fashion. All at 35,000 feet. Throughout the flight, passengers also took part in giveaways and won prizes including limited-edition easyJet Eurovision merchandise.

The experience for fans continued at the Eurovision Village in Basel. Fans were invited to take part in ‘The Orange Runway’, an experiential activation that recreated the orange airport. 

Eurovision fans were invited to check-in at security, which doubled as a ‘vibe check’, grab props in Duty Free and strut their stuff on the Orange Runway. A green screen put fans into the centre of an orange world and could share their walks online via social media.

"We set out to create amazing moments and memories in the air and on the ground to unite Eurovision and easyJet in the hearts of superfans. Our bright orange party flight for lucky eurostans was an unforgettable start to their Basel adventure that only easyJet could deliver,” says Caspar Mason, Experience Creative Director, T&Pm.

The campaign was part of EasyJet’s ongoing sponsorship platform; ‘It’s your show, get out there.

Celebrating culture, music and bringing people together, the EasyJet and Eurovision pairing brought a smile to audiences with signature Euro-extravagance