To tell the story of how a home can be transformed with a few well-chosen pieces, Habitat and Pinterest have teamed up to launch a new campaign entitled; ‘The Home of Attention’.

Delivered by Drum, part of OMG UK, the work sees the two brands partner up to show how small changes can make a big difference through relatable stories told from inside the home. 

In a media first for Pinterest, a series of short films will launch exclusively on the platform. Combining product discovery with inspiration, the creative shows how the right products can make the world of difference in making a house a home. 

With people visiting the Pinterest platform daily to search, shop and discover new products, the tie-up with Habitat serves to connect Pinterest's highly engaged audience with new home and furniture products. 

The campaign tells relatable, powerful stories through bold design with eye-catching visuals to show that with the right products, small changes can make a big impact. Cinematic short films focus on different moments in the home and show how things in it can reflect our moods and reshape our interior needs.

“Pinterest is a natural partner for Habitat, as a place where people go to plan and visualise their spaces. This partnership is about bringing that inspiration to life,” explained Laura Boothby, Head of Brand Communications at Habitat.

She continued: “From a single lamp to a new rug, we’re showing how small design choices can have a big impact, both in how a space looks and how people feel in it. Through relatable stories, told with humour and heart, we’re bringing our products to life in a way that’s immersive, eye-catching, and instantly shoppable.”

The films are brought to life via Pinterest and supported by a series of interactive and immersive Pinterest experiences that leverage the platform's capabilities.

Craig Brown, Senior Manager Home, Pinterest UK, added: “As the leading visual search platform for interiors, we’re uniquely equipped to create interactive, engaging experiences that guide customers from inspiration to action. Through innovative formats like 360 Pin extensions and collages, we’re able to showcase bold, cinematic ideas that gain attention.”

A 360-degree, shoppable set, creator content and curated collages allow users to better interact with Habitat products. The first film and Pinterest activation launched on 25th June and was centred around The Billie Lamp from Habitat.

Combining inspiration with product discovery, the tie-up maximises Pinterest's features to bring new audiences to Habitat.