Showcasing the Moss Spring Summer 2025 collection, a new campaign from The Corner launches a new creative platform for the menswear brand, entitled ‘Men of style and substance’.

The out of home campaign is made up of a creative that features items from the new collection. The clothing is paired with witty headlines that establish a new tone of voice for Moss. Lighthearted words of wisdom act as style advice while providing product information.

One iteration features a picture of a man head to toe in a moss suit next to the copy; ‘Eat well. Dress better.’ Another sees a man dressed in a white cardigan next to the headline; ‘If in doubt, cardigan.’ 

The slick creative and cool tone of voice aims to give a new meaning to the Moss brand. Moss has long been known for suiting and formalwear and is now expanding to offer tailored casualwear. The new campaign conveys Moss’ signature high-quality and craftsmanship, paired with a more breezy tone which represents the new offerings. 

"Significantly increasing our investment in brand marketing to get more people to do a double-take on Moss is a vital part of our growth plans. Our product, stores, pricing and service have all changed dramatically over the last few years and now we need to tell more people about this,” says Brian Brick, Chief Executive Officer at Moss.

The campaign will run across out of home and digital out of home with many spots being time-targeted to commuters.

The campaign aims to broaden the meaning of style. Tom Ewart, Founder and Chief Creative Officer at The Corner, added: “Everyone knows style isn’t just about what you wear, but how you act. Men Of Style + Substance celebrates this duality, showcasing the stylish new SS/25 collection alongside some lighthearted words of wisdom for our man to live by too.”