A new campaign for Purplebricks from creative agency, Brothers & Sisters, presents a jovial metaphor. Purplebricks wants to remove all the ‘bull’ that often comes with selling a home.

Purplebricks is an online estate agent, looking to do things differently from classic methods. Part of this is its ‘Bull-Busting’ offer, which is being promoted in this recent relaunch. The offer is simple - selling houses for free.

Consumers are faced with lots of complex challenges when selling their homes. For instance, a lack of transparency or overcharging from estate agents. Purplebricks wants to highlight that some of these challenges don’t need to be there at all. In fact, some are simply just ‘Bull’.

Amongst this sea of complicated in house selling, Purplebricks want to make things easier. The relaunch campaign drives home this clear message and uses humour to do so.

The 30-second hero video features comical shots of a bull making a mess in various houses. It is used to demonstrate the various problems that can come from selling a house with traditional estate agents. After making a mess of the furniture and causing general chaos, the bull is shooed out of the house. Then comes the tagline, “Goodbye bull, hello Purplebricks”.

Featuring across radio, OOH, and digital, the campaign’s media is being handled by MSix & Partners. It launched at the end of 2023.

With a focus on the consumer’s best interests, this campaign from Brothers & Sisters for Purplebricks conveys purpose using simplicity and humour. The metaphor of the bull is a simple but effective way of making the brand relatable, showcasing its unique selling point while showing audiences that it isn’t afraid to go against the grain.