In a tie up of modern golf and style, Reebok has teamed up with contemporary golf brand Manors to create a co-branded collection. 

The range of shoes and apparel that blends 90s Reebok sport and Manors modern approach to golf, is launched with a campaign created by Stink Studios titled, No Thanks, I’ll Walk.

A dynamic campaign film directed by Dan French sees golf buggies quite literally crash and burn to bring to life the joy of walking the golf course in Reebok and Manors apparel.

The campaign reprises the classic Reebok slogan, ‘Not thanks, I’ll walk’ and makes an enemy of the golf cart from the off, as four golfers laugh at the idea of driving around the course. The golf buggy is used as a symbol of all that is wrong with a game. Instead of laziness and efficiency, the spot champions adventure. 

A group of adventurous golfers explore the course on foot, debating swings, finding lost balls and discovering the landscape. Visually appealing, artistically shot scenes of the men are interspersed with the destruction of golf carts, which are set ablaze, crashed and submerged in water hazards. The chopped footage of serene exploration juxtaposed with destruction, with soundtracks to match, makes for a dynamically paced film. The spot champions rediscovering the excitement and adventure in golf.  

“At its core, the campaign is a reminder that golf did not originate with etiquette, rules, stats, dress codes and golf carts - we added all that stuff later. It was a simple game played in nature. Our favourite version of golf is when you throw the bag on your shoulder and explore a new course by foot, and we really hope this campaign encourages people to ditch the cart and do that,” explains Luke Davies, Co-Founder at Manors. 

To launch the collection, the campaign was teased with a series of short social films that centered around the theme of shunning the golf buggy. Executions saw buggies destroyed by being dropped from a great height, flicked off a golf course, impaled on a spiky London landmark and shattered on a high-speed Japanese train track. The videos were varied in style and art form, created with the help of AI and CGI.

The team experimented with film techniques and craft to create a range of executions and deliver the message in the hero film with maximum memorability. 

“In some ways, this campaign felt like grassroots filmmaking - lots of creative freedom, running around on a golf course causing chaos and even handling the VFX myself. It was perfect because we wanted it to have a low-fi look and disrupt some of the stuffy things found in golf, whilst still celebrating the sport.” added Dan French, Director.

The dynamic tie up of sport, style and adventure sees Reebok and Manors encourage golfers to reject conventions and connect with the true culture of the game.