In the third phase of its ‘If they can find it, so can you’ campaign, Rightmove is championing cultural relevancy with new iterations designed to resonate with audiences specifically in  Manchester and Newcastle.

The ‘If they can find it, so can you’ campaign has been designed to show the breadth and range of properties available on Rightmove. With simple visuals and striking copy, the campaign taps into cultural knowledge to show that every customer can find a home.

The campaign sees Rightmove tap into local cultural insights to connect with audiences in Newcastle and Manchester. One iteration shows a black and white scarf paired with the text ‘One bed. Fixtures Included. Close to the Toon.’ While another is made up of a black and yellow hazard stripe background in a nod to the Haçienda, paired with the text ‘Apartment. Sound system. Steeped in history.’

Created by Neverland, the creative aims to highlight the diverse needs of home-movers and the array of properties available on Rightmove across the whole of the UK.

Matt Bushby, Chief Marketing Officer at Rightmove, explained: “This campaign is about reflecting the real, varied lives of people across the UK. By tapping into local cultural touchpoints and showcasing the diversity of home-moving needs, we’re aiming to build emotional resonance and relevance with audiences.”

He continues: “It’s a powerful way to deepen engagement and reinforce Rightmove’s role in helping people find a home that truly fits, while highlighting that Rightmove offers the largest choice of homes in the UK.”

The new outdoor creative will go live in Manchester and Newcastle to resonate with local cultural touchpoints and deepen regional engagement. A wider campaign will run across TV, video on demand (including SVOD), YouTube, outdoor, social, and audio to reach a broad audience. The campaign launched on the 15^th August to coincide with the first day of the Premier League season. 

Building on shared cultural knowledge to show a deep understanding of its UK customers, Rightmove is able to speak to the needs of movers and showcase its ability to help them find the home of their dreams.