Strawberry cream liqueur brand Tequila Rose is tapping into the festival season with the creation of a bespoke vending machine.

Promoted by Love Island star Tasha Ghouri, the ‘festi-sentials’ vending machine has been designed to help festival-goers stay glam this summer, no matter what the British weather throws at them.

The exclusive pink glam bags were filled with festival essentials, including strawberry-flavoured lip gloss, after a poll by Tequila Rose revealed it to be the UK’s must-have festival beauty item for Gen Z and Millennial women.

Tequila Rose teamed up with Love Island star Harriett Blackmore to give away 250 of the pink bum bags to huge queues of festival fans at London’s Paddington station on June 25.

The campaign will also include in-store activity with a festival-themed competition which shoppers can enter by purchasing a limited edition 50cl bottle with a pink neck collar and QR code at participating Tesco stores or by ordering a shot at selected venues.

One winner will enjoy a luxury festival weekend for 10, including glamping, exclusive goodies, a BBQ evening and a three-hour DJ set. There are 100 additional pink-themed prizes to be won, including 10 festival essentials kits and 100 Tequila Rose ‘festi-sential’ glam bags, packed with everything you need to shine all weekend long.

Throughout the summer, Tequila Rose is running out of home and social campaigns to promote the brand. 

The through the line campaign was handled by Democracy which led PR, influencer, events and social. Bountiful Cow worked on media and creative and Quantum handled events and activations.

Sophie McLeay, Tequila Rose Brand Manager, explained: “Festivals are the ultimate celebration of bold self-expression, and connection with friends, and we wanted to help our consumers stay glam and bring the pink energy this summer.”

Matt Buttrick, Head of Brand Strategy at Bountiful Cow, added: “This campaign marks the next step in Tequila Rose's impressive growth. It's a unique drink and brand, and it's been great fun to bring the pink alive in category busting ways both media and creative”