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Tesco scores with acrostic campaign
The campaign from BBH uses receipts to spell out messages of celebration and support
Nicola Kemp
Editorial Director CreativebriefHow do you celebrate a once in a generation moment like securing a second consecutive Euros victory?
Tesco, which has leaned into creative and unexpected marketing, has used receipts to celebrate England’s historic win. The campaign, which has featured in both cover wraps and out of home activity, was created by BBH.
The creative lists a range of purchases on a receipt which on closer look spells out a message of celebration and support.
Tesco is part of a range of brands including EE, Pepsi and White Stuff, which have celebrated England’s historic victory.
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