Fuel Your Imagination

Ready for Business offers personalised mentoring at scale for young people

Ready for Business actions what so many have talked about for years at a time when young people need support and opportunity more than ever.

By Izzy Ashton

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Fuel Your Imagination

Love Cinema celebrates the return of the big screen, at last

The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.

By Izzy Ashton

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Fuel Your Imagination

Not another COVID ad: Coca-Cola and George The Poet deliver pure creative excellence

At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.

By Nicola Kemp

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Fuel Your Imagination

The London Essence Co and Splendid provide a taste of travel in new campaign

Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.

By Nicola Kemp

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Fuel Your Imagination

The Great Reset wants accidental climate heroes to answer its creative brief

The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.

By Izzy Ashton

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GSK partners with GAY Times to celebrate Pride & represent the LGBTQ+ community

One of the most impactful ways that brands can honour the Pride movement is by representing and reflecting the LGBTQ+ community within their marketing and advertising campaigns.

By Izzy Ashton

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Fuel Your Imagination

The National Saturday Club celebrates the next generation of creatives in its virtual Summer Show

The digital show is an example of the power of creative collaboration to recognise and amplify the next generation of diverse talent.

By Izzy Ashton

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Fuel Your Imagination

Airbnb & the iOC host a virtual Olympic games

As the sporting world continues to exist primarily online, this festival offers people a chance to connect with the athletes who inspire them, to hear stories of empowerment and to feel a sense of community.

By Izzy Ashton

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Fuel Your Imagination

City of Women London redraws the Underground map to recognise notable women

The new map is designed to generate a conversation about the intersections between public spaces, history and gender; about who has the right to recognition and who deserves to be given space.

By Izzy Ashton

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Fuel Your Imagination

NABS takes art auction virtual to fund industry support

The event comes in the midst of a phenomenal surge in demand for NABS’ vital support services from across the industry.

By Nicola Kemp

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Fuel Your Imagination

ITV’s new initiative underlines the creative firepower of diversity

Diversify the input and offer a platform to different voices and the stories creatives are able to tell will be richer in turn.

By Izzy Ashton

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Fuel Your Imagination

Audible offers travel-starved consumers a taste of Gilead

From city breaks to Gilead, to warmer weather on the surface of Mars, Audible's latest campaign delivers some much-needed light relief to experience-starved travellers.

By Nicola Kemp

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Fuel Your Imagination

We Are Undefeatable supports those with long-term conditions in lockdown

While many people have longed for the lockdown lifting, the situation is not so simple for people with health conditions whose shielding status has had a direct impact on their freedom.

By Izzy Ashton

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Fuel Your Imagination

Switch off to switch on for the Festival of Marketing

Amidst the plethora of changes that lockdown has brought to the marketing landscape, one of the most positive shifts has been the flurry of virtual events.

By Nicola Kemp

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Fuel Your Imagination

#FundAFuture shows the power of creativity for social good

Beam, the online platform which raises funds to support homeless people back into the workplace, has launched a new campaign, created by Good Brains for Good Brands.

By Nicola Kemp

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