Fuel Your Imagination

by Humankind

As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.

By Izzy Ashton

Read more
Fuel Your Imagination

Microstep habit-stacking

In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.

By Nicola Kemp

Read more
Fuel Your Imagination

Get Up, Stand Up Now

To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.

By Izzy Ashton

Read more
Fuel Your Imagination

Killing Eve

Killing Eve is more than an award-winning TV show; it’s a cultural moment in time, part of growing shift in the female narrative, which has significant impact for brands and businesses alike.

By Izzy Ashton

Read more
Fuel Your Imagination

Patagonia 'Artifishal'

In a couple of decades, humans have managed to change what evolution built up over hundreds, thousands of years. We claimed control over nature as our right without fully exploring the consequences of our actions. With their latest project, Patagonia point out that “the road to extinction is paved with good intentions.”

By Izzy Ashton

Read more
Fuel Your Imagination

File under ‘Unresolved’

The average individual in the UK spends 24 hours a week on social media, according to a report published by Ofcom in 2018. And what do you do when you’re on there?

By Izzy Ashton

Read more
Fuel Your Imagination

Comfort Zones

When was the last time you really, truly, stepped out of your comfort zone? Not just by going to a different place for lunch but genuinely exploring a world beyond your boundaries, doing something that scares you just because you can.

By Izzy Ashton

Read more
Fuel Your Imagination

Camp: Notes on Fashion

I have never walked the red carpet. I’m still waiting for that invite. But I’m pretty sure if I did I’d be hard pushed to match the outfits that were seen on the Met Gala’s pink carpet on Monday night.

By Izzy Ashton

Read more
Fuel Your Imagination

Sports Illustrated Swim 2019

For the first time in its history, Sports Illustrated's annual swimsuit edition has forgone the tiny bikinis of years past for its cover star, instead choosing the 21-year-old Somali-American Muslim model Halima Aden wearing a hijab & burkini.

By Izzy Ashton

Read more
Fuel Your Imagination

adidas FUTURECRAFT.LOOP

For the last six years, adidas have been developing the technology behind their latest launch, the FUTURECRAFT.LOOP trainer, the first step for the brand to help “get off plastic waste.”

By Izzy Ashton

Read more
Fuel Your Imagination

The black hole

There are so many things we don’t know about the world, the universe and the tiny part we play in it; and probably even more that we have yet to even realise we don’t know.

By Izzy Ashton

Read more
Fuel Your Imagination

Bryte Smart Bed

It seems that technology in the bedroom is more prevalent than ever as we obsess over both tracking and understanding how we sleep. And now, that technology has infiltrated even into the beds themselves.

By Izzy Ashton

Read more
Fuel Your Imagination

The Secret of the Great Pyramid

When you think of Paris, what springs to mind? Perhaps it’s romance, the Eiffel Tower, croissants or cheese.

By Izzy Ashton

Read more
Fuel Your Imagination

Under by Snøhetta

When you were younger, did you ever dream of being able to live underwater? Those magical murky depths hold a world just beyond our reach, one we long to understand but are also quite content to remain mysterious.

By Izzy Ashton

Read more
Fuel Your Imagination

ThisAbles

Caroline Casey, founder of the Valuable 500, revealed that whilst 90% of companies claim they are passionate about diversity and inclusion, only 4% of them employed someone with a disability.

By Izzy Ashton

Read more