Fuel Your Imagination

Badass.Gal launches Tap for Talent to celebrate female creatives

Badass.Gal is founded on the idea that the creative community lifts one another up, to champion the work of those who may not otherwise be given the space.

By Izzy Ashton

Read more
Fuel Your Imagination

HI-CHEW shows the power of the bold and the bright to connect with Gen Z

Short, sharp and irreverent at times, punchy colour combinations bring the intense fruit flavours to the fore, resulting in a brand world that is highly distinctive and fun.

By Nicola Kemp

Read more
Fuel Your Imagination

Allyship & Action focus on the power of stepping up to the mic and into the work

It’s through productive and honest discourse that change can be brought about and it’s this thought that is at the heart of the work that Allyship & Action are doing.

By Izzy Ashton

Read more
Fuel Your Imagination

Quality Street underlines the power of community in compelling Christmas spot

In the current climate, a pause for joy, togetherness and a well worn argument centred on a tin of Quality Street is a welcome one.

By Nicola Kemp

Read more
Fuel Your Imagination

Bumble celebrates Black love in the UK with #MyLoveisBlack

The Black Lives Matter movement has brought to the fore conversations about what it means to be Black in Britain. Dating app Bumble decided to examine what that meant from the perspective of love.

By Izzy Ashton

Read more
Fuel Your Imagination

MarketingKind turns to eBay to address the gap between disability and employment

The campaign is a brilliant example of the capacity of the industry to tackle the big issues through collaboration and commitment to change where it really matters.

By Izzy Ashton

Read more
Fuel Your Imagination

TBWA\London and The Book of Man team up to tackle Zoom fatigue

Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.

By Nicola Kemp

Read more
Fuel Your Imagination

Dave and CALM partner with Murdock London Barbers for World Mental Health Day

Partnerships such as these highlight the importance of prompting vital conversations and creating environments in which people feel empowered to open up.

By Izzy Ashton

Read more
Fuel Your Imagination

Jacqueline Wilson and Jodie Whittaker team up with WaterAid to help bust period taboos

Films like this are essential educational tools when it comes to shifting the narrative around female health across the world.

By Izzy Ashton

Read more
Fuel Your Imagination

My Runway Group’s 21 Youth Street showcases black businesses

With this latest project My Runway Group are manifesting their purpose, demonstrating the power of youth and just how important it is to lift the next generation up; to celebrate their talent and help them achieve their goals.

By Izzy Ashton

Read more
Fuel Your Imagination

New campaign showcases the global reach of UK advertising

The UK Advertising Export Group’s ‘Made Global’ campaign is a rallying cry for the creative industries.

By Nicola Kemp

Read more
Fuel Your Imagination

Sport England furthers This Girl Can with a drive to engage young girls in PE

When exercise has such a positive impact not just on physical, but mental health, this is a vital grassroots initiative.

By Izzy Ashton

Read more
Fuel Your Imagination

ITV and OfCom take a stand in support of Black Lives Matter

Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.

By Izzy Ashton

Read more
Fuel Your Imagination

A Seriously Serious Thought-Leadership Thinkpiece

It’s not about what we think but here’s what we think, writes Amy Kean in a decidedly serious thinkpiece.

By Amy Kean, &us

Read more
Fuel Your Imagination

Marc Jacobs underlines the power of inclusivity with 'I am perfect as I am' campaign

Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.

By Nicola Kemp

Read more