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Fuel Your Imagination

Vaseline signs on as London Marathon nipple sponsor

By Georgie Moreton

The brand is soothing friction to help runners focus on the finish line.

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Fuel Your Imagination

Amstel photo project captures real friendship

By Georgie Moreton

The ‘Shot Without Permission’ campaign from Ingo champions the power authenticity and genuine moments.

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Fuel Your Imagination

Cornetto partners with photographer Sam Youkilis for summer campaign

By Georgie Moreton

The latest iteration of the ‘Unwrap the Summer’ platform captures the feeling of summer.

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Fuel Your Imagination

Birkenstock’s launches new mascots for Your Blank Canvas customisation

By Georgie Moreton

The playful visual identity for the in-store customisation platform has been created by Kit Studio.

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Fuel Your Imagination

Asda brings ‘Big Easter Energy’ at Asda prices

By Georgie Moreton

The campaign is part of the ‘That’s Asda Price’ brand platform, showcasing value.

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Fuel Your Imagination

Côte Brasserie launches first ever wine shop

By Nicola Kemp

The UK restaurant group is launching a French-only online wine shop.

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Fuel Your Imagination

National Literacy Trust positions reading as a gateway to passion

By Georgie Moreton

The campaign, created by Fold7, celebrates the National Year of Reading 2026.

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Fuel Your Imagination

Waitrose launches new Food Lovers Uncut content series

By Georgie Moreton

The series is fronted by Chef and food influencer What Willy Cook and is a part of the brand's long-form entertainment strategy.

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Fuel Your Imagination

Tony’s Chocolonely stages live wrestling match at Kings Cross Station

By Georgie Moreton

The activation brings to life Tony’s fight against exploitation in the chocolate industry.

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Fuel Your Imagination

West Japan Railway Company unveils visual identity for Setouchi region

By Georgie Moreton

The new brand strategy and visual identity positions Setouchi as Japan’s ‘third destination’.

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Fuel Your Imagination

Channel 4 captures matchday energy in Adobe Women’s FA Cup campaign

By Georgie Moreton

The campaign from 4Creative captures the noise and energy of a matchday in a mixed media campaign.

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Fuel Your Imagination

Decathlon brings to life the joy of trying something new

By Georgie Moreton

The campaign from AMV BBDO was co-written by 9-year-old voice over star Frida.

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Fuel Your Imagination

ECB sponsor Toyota enlists Joanna Lumley as Chief Cricket Officer

By Georgie Moreton

The campaign aims to bring cricket to new audiences and underline the sports role in British culture.

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Fuel Your Imagination

Irn-Bru makes heritage play with posters made of girders

By Nicola Kemp

The campaign, created by Lucky Generals, sees the iconic brand return to its industrial roots.

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