February 12th 2021

Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

The Hundred takes reality TV twist in new campaign

Arsenal defines a new blueprint for global sports marketing

The World Cup's new stadium is the living room

Changing the game for young men

Boots teams with England defender Dan Burn on sun safety campaign

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