February 12th 2021

Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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The 2026 Creative Equals RISE Trend Report is live

The free-to-download report shares learnings on how inclusion drives growth from brands including Nurofen, Mattel, Tony’s Chocolonely and the Financial Times.

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Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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