“Can AI be trusted?” 

A new campaign from AI safety and research company Anthropic is inviting audiences to ask difficult questions about their hopes and fears for AI.

Anthropic is a Public Benefit Corporation seeking to improve advanced AI models and mitigate their risks. The company is investing in safeguards to reduce AI misuse and improve the working of AI, linked to its LLM, Claude. 

The ‘Inviting Hard Questions’ campaign is born from the insight that ‘we don’t get the benefits of AI without addressing the hard questions.’

The powerful campaign created with the help of Mother London, raises public concerns around AI from “Who’s going to hit the brakes if we need to?” to “If a machine can pretend to care more than I actually care how do we draw the line?”

A thought-provoking campaign video pairs questions from the public with striking visuals to underline the curiosity and concern people are feeling about the developing technology. 

From questions around where the technology leaves employment to how to grow intelligence in an ethical way, the campaign takes a candid approach to bring the public into development. Alongside worries, the campaign also takes on people's curiosities for creating a more ethical AI, such as: “Could AI stop people feeling misunderstood?”

With AI slop on the rise and AI content creating distrust, Anthropic is bringing people into the development journey to address people’s fears during development. 

Over the last year, Anthropic asked more than 120,000 people around the world about their hopes and fears for AI. In return, it will publicly track and report the actions it's taking to address them, including where it might fall short.

Encouraging people to ask questions, the campaign brings audiences in and shows that it is understandable to have concerns. Candidly encouraging people to ask questions to come to better solutions together.