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Argos’ Book of Dreams recaptures the magic of Christmas

This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens.

Izzy Ashton

Deputy Editor, BITE

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Argos

Argos' latest Christmas campaign, shot by award-winning director James Rouse and set to Gary Barlow's new song 'Incredible', once again taps into the nostalgia of flicking through the iconic Argos gift guide at Christmas...this time with a magical twist.

Agency:
The&Partnership London, London

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