Hot Pick

BETC London deliver truth and empathy for C&G Baby Club

The campaign aims to support parents in doing what feels right to them, while rejecting the judgement around their decisions.

Nicola Kemp

Editorial Director Creativebrief


C&G Baby Club

Over half of UK parents (58%) feel judged every week – and this pressure has only intensified during lockdown. This campaign exists to remind parents that there’s only one way to bring up your baby – your way. Including TV, online content… and 15,000 limited edition babygrows.

BETC London, London

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Empathy Children