BETC was founded in Paris in 1995 and has grown to become one of the most awarded agencies in the world. That makes us proud. It also makes us French, and we quite like that.
At BETC London we’ve brought some of that gallic ‘Savoir Faire’ (an instinctive appreciation of what’s right, with an expertise in good taste and style) with us across the channel.
By BETC London
Taking advantage of the poll tool on Instagram Stories, we let fans have the final say on the ad’s set, music and, of course, lipstick shade, with the help of global makeup ambassador James Molloy.
By BETC London
The ultimate race of all time ever needs the ultimate race promo of all time ever. Over to you, Sir Mo and Michael Dapaah.
By BETC London
Millions of people remove their images online due to cyberbullying. It's time to take a stand.
By BETC London
We believe littles ones are happiest when they grow up naturally.
By BETC London
Rita Ora takes us behind the scenes to share the power of the lip.
By BETC London
Cara Delevingne and her squad launch new Volume Shake Mascara through a music video feat. Nadia Rose
By BETC London
Rimmel online campaign to launch the new brand platform and tagline, featuring beauty influencers.
By BETC London
We brought the product functionalities to life connecting them to interesting and unusual words.
By BETC London
The first scientifically tested song to make babies happy
By BETC London
Discover the 1st consumer brand in gardening category with a clear benefit:longer lasting flowers.
By BETC London
Introducing the CLEANTERTAINMENT: Cillit Bang, so efficient it almost makes cleaning exciting.
By BETC London
A girl in a deckchair, a bather sitting in a rubber ring, or a diver on a rock: whatever our age, aren’t we all just big babies in the end?
By BETC London
In our new bottle designs we pay tribute to Don Facundo Bacardí Massó and the legacy of his rum.
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