Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.
Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.
By BETC London
CANAL+ is the main partner of the Clermont Short Film Festival, the most important short film event in the world. As a tribute to the short film genre, CANAL has released a short film of its own, created with longtime ad agency BETC Paris.
By BETC London
As the Rugby World Cup is coming up, Meta brings the passion of every rugby fan into a new dimension as he has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms.
By BETC London
The latest film by CANAL+ and BETC Paris expresses the feeling of disappointment at the end of a series. A young couple becomes obsessed with THE SECRET OF WAKANY. Their passion for the show grows more and more and when the last episode comes out, it is not what they expected.
By BETC London
If you were to win the lottery, would you tell anyone ? No ? Not even your friends ? Or your family ? Sure, Grandma always tries to please the family but something seems different, doesn't it ? Hence the question that is asked and that everybody wonders "Did you win the lottery?"
By BETC London
Thanks to the incredible run of Croatia during the World Cup, football pundits and journalists couldn't keep Heetch's name out of their mouth. On average, Heetch was mentioned 178 times during each game of Croatia because many players had ic in their names pronounced "Heetch".
By BETC London
In the new video, Vladimir Putin’s mendacious speeches to the Russian people about the invasion of Ukraine are contrasted with images of reporters covering the war. Only the facts reported by journalists can thwart the Kremlin's propaganda.
By BETC London
For those that have decided to skip watching the World Cup, So Foot came up with an alternative and has launched a restaurant called So Food. With the help of a renowned chef, guests will get to learn during 90 minutes how to cook a meal inspired by France's group opponents.
By BETC London
This year Manor is using humor and wittiness to spread the joy.Anna and Peter, a young couple is spending their first Christmas together. The story plot and the crescendo of unexpected gifts just start building from here, bring creativity and fun throughout the whole commercial.
By BETC London
Promises of a better future, of exploring new horizons or even of being more daring, a wish is something precious and unique to each other. The film surfaces the high ambition of people courageous enough to tell their wish aloud and bring a joyful sensitivity and energy.
By BETC London
Aigle poetically amplifies the intensity of the liberating power of nature by capturing that special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape.
By BETC London
It turns out that many people are not aware that they are currently dealing with dyslexia. That’s why MINDCRAFT has been created. The goal of the operation is to help screen for dyslexia while playing and deliver a high level of enjoyment through inclusive learning.
By BETC London
September is the month when everything returns. That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season. All excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems.
By BETC London
For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements.
By BETC London
In honor of World Tattoo Day, Duolingo, the world’s #1 language learning app, offered the world a unique new social service: to check and correct their foreign language tattoos. For two weeks, we invited anyone to post a photo of their ink to social media with the #TattooDuoOver.
By BETC London
As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting.
By BETC London
On August 31st, a group of runners ran through the streets of Paris at full speed with the sole intention of getting fined. And they managed to achieve this incredible feat. For just one night, they turned into Outlaw Runners and put speed cameras to work.
By BETC London
Lacoste has teamed up with quadri-amputee swimmer The?o Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people. BETC followed Théo Curin for a whole year. This 1m33 film chronicles this human adventure.
By BETC London
Veet Men created a hair removal cream specifically designed to remove body hair from men’s private parts. BETC has imagined a bold and metaphorical odyssey of cute representation of male private parts (re)discovering a brand-new world of pure sensations.
By BETC London
The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. Bouygues Telecom illustrates the power of its technology through a warm story that brings people closer and drives home the brand's communication platform.
By BETC London
In this film, the rock legend and Y ambassador Lenny Kravitz reveals a more intimate facet of who he is. With it, Lenny shares a very important, personal part of his life as the film captures his journey back to his roots, in the Bahamas where his maternal grandparents were from.
By BETC London
This new Lacoste campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides. With its iconic pieces as starting point, it installs a new brand tone which is fresh and full of spirit
By BETC London
BETC imagined for Visit Morocco a bold campaign that aims to show a switch in the way that the country portrays itself to give it a new force. To reach a new younger target, the production vies to pay homage to the wealth of experiences in the country and express its modernity.
By BETC London
Soixante Circuits and BETC introduce IRL Trashcan: a physical bin that raises awareness about the impact of digital waste. This object was created to establish a new type of reflex. Just like the way that you remind yourself to throw your can : deleting the emails in you trash.
By BETC London
“Good Day Sunshine” explores a universal attraction to the sun through the eyes of a young man, discovering yellow objects which, just as Veuve Clicquot’s recognizable label, are a symbol of the new day and all its possibilities.
By BETC London
For this 30 magical years and with festivities that started in March, BETC created the "Magic Momentum" film. The camera follows the gaze of the boy and brings us to the heart of the parade. We can see Mickey Mouse, Peter Pan, Pumba, Buzz Lightyear, Nemo, all the way to Elsa.
By BETC London
This is Going To Hurt is a series that tells the unfiltered story of his daily life in a gynecological department of the British public hospital. To accompany this release, CANAL+ launches an advertising campaign signed by BETC displayed on 8 billboards around Paris' hospitals.
By BETC London
To show the fundamental role of the brand in the transition towards the future, Norauto and BETC created a new strategic platform and execute a new brand campaign. The film "Moving you every mile of the way" is highlighting the services and commitments of Norauto.
By BETC London
SYFY continues to celebrate science-fiction culture by launching a search for the biggest science-fiction fan, so that they may become the timeless hero of the genre. This champion of the ultimate sci-fi test will be rewarded handsomely with an impressive €10,000 prize.
By BETC London
Women in Games, supporting better gender diversity in the video games industry, wants to show how women are often portrayed in games with the #GenderSwap experience. To illustrate this, the NGO revisits gaming's biggest properties by swapping male and female character animations.
By BETC London
For the launch of Season Two of “Emily in Paris”, Duolingo is offering its premium membership, Duolingo Plus, free for a month to encourage Emilys of the world to learn French, available 2 days from when the show premieres. Thousands of them from 121 countries subscribed to it.
By BETC London
Migrants are in a difficult situation, L'Auberge des Migrants had to remind the public of their critical role supporting and helping migrants survive. How? By drawing attention directly to the website that has seen record numbers of visitors this winter: Amazon.
By BETC London
Getting mobile users to repair rather than to replace their devices is the behavior change that Bouygues Telecom wants to create with this ad. We follow the life of a couple during small and bigger moments, through a slow-mo point of view of the smartphone that keep on falling.
By BETC London
CO2NCIOUS is the first tool that helps you understand the link between your smartphone use, and the energy powering your device. For the first time, you can impact the way you are consuming energy to charge your device in an eco-friendly way.
By BETC London
After ten years without advertising support, Terry’s Chocolate Orange was in danger of becoming simply a Christmas novelty, surviving on nostalgia. But it’s more than a chocolate: it’s a deliciously unsquare example of uniquely British creativity.
By BETC London
Over half of UK parents (58%) feel judged every week – and this pressure has only intensified during lockdown. This campaign exists to remind parents that there’s only one way to bring up your baby – your way. Including TV, online content… and 15,000 limited edition babygrows.
By BETC London
Taking advantage of the poll tool on Instagram Stories, we let fans have the final say on the ad’s set, music and, of course, lipstick shade, with the help of global makeup ambassador James Molloy.
By BETC London
The ultimate race of all time ever needs the ultimate race promo of all time ever. Over to you, Sir Mo and Michael Dapaah.
By BETC London
Millions of people remove their images online due to cyberbullying. It's time to take a stand.
By BETC London
We believe littles ones are happiest when they grow up naturally.
By BETC London
Rita Ora takes us behind the scenes to share the power of the lip.
By BETC London
Cara Delevingne and her squad launch new Volume Shake Mascara through a music video feat. Nadia Rose
By BETC London
Rimmel online campaign to launch the new brand platform and tagline, featuring beauty influencers.
By BETC London
We brought the product functionalities to life connecting them to interesting and unusual words.
By BETC London
The first scientifically tested song to make babies happy
By BETC London
Discover the 1st consumer brand in gardening category with a clear benefit:longer lasting flowers.
By BETC London
Introducing the CLEANTERTAINMENT: Cillit Bang, so efficient it almost makes cleaning exciting.
By BETC London
A girl in a deckchair, a bather sitting in a rubber ring, or a diver on a rock: whatever our age, aren’t we all just big babies in the end?
By BETC London
In our new bottle designs we pay tribute to Don Facundo Bacardí Massó and the legacy of his rum.
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