April 12th 2017

BMB

New Balance

Account Manager Creativebrief

Toughest Opponent

A six-month digitally lead campaign for the New Balance brand across EMEA.

Disciplines: Integrated marketing, Social

Sector: Sports/Leisure

Agency: BMB

Community Influencers

Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.

How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.

The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.

Investing in women’s sport is a strategic advantage for B2B brands.

The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.