Ford has successfully brought the fun to its marketing with a new campaign from Widen+Kennedy London featuring a 70s inspired detective showing drivers how to use the All-Electric Capri.

The humorous campaign successfully leans on Gif culture and social storytelling by inking the first-ever UK brand partnership with Giphy. The partnership means that the films have been recut into bespoke gifs.

Leaning heavily on nostalgia, the campaign uses the insight that the Ford Capri was the car of choice for stuntmen and movie stars alike. The new series injects that nostalgia directly into the present day with a showcase of iconic car moves inspired by retro cop and detective shows, broken down and taught step-by-step by a ’70s detective.

With quick cuts, a throwback soundtrack, and footage intentionally degraded to give a 70s feel, the series stands out with its 70s aesthetic. 

Created alongside Wieden+Kennedy London's social-first creative studio, Bodega, the series is part of the Mischief Rewired campaign developed by Wieden+Kennedy London. The four films will roll out across Europe on Meta, TikTok, YouTube and more over the next three months.

Irem Yeloglu, Brand Content Manager at Ford in Europe, explained: “We’re absolutely delighted with this latest milestone in our wider Mischief Rewired campaign with Wieden+Kennedy London, supercharging iconic moments of mischief from our past with electric swagger and a thrilling modern spin. Once again, the spotlight is on the New All-Electric Capri, carrying on the legacy of mischief that the nameplate is known for with this social-first work.”

David Colman, Creative Director at Wieden+Kennedy London, added:“This project was great fun to make. We took our cues from some of the best shows ever to hit TV like Starsky and Hutch, Magnum P.I. and The Professionals and went back to the Ford Capri’s early days in the 1970s and 80s. Digging through those vintage cop dramas, we unearthed some of the wildest (and occasionally questionable) car stunts of the era. From there, the scripts practically wrote themselves. The Ford team was great, just as excited as we were to bring that Capri swagger into the 21st century.”

Through authentic creative execution, a genuine media first and a heavy hit of humour, the campaign’s unique aesthetic successfully stands out in a social ecosystem dominated by AI Slop.