Hot Pick

Freemans campaign steals the spotlight

The Made You Look campaign showcases the brand’s refresh and successfully connects with midlife women

Jeevan Georgina Hammond

Editorial Assistant Creativebrief



Our first campaign with Freemans to firmly position the digital department store as a contemporary online home, fashion and beauty retailer. Made You Look showcases products in unexpected ways, not just for the brand but for the category.

MullenLowe UK, London

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