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The i Newspaper, 'See Every Angle' by Atomic
When it comes to politicians, how do you know who to believe anymore? With votes being barred and investigations being launched, individuals in charge around the world seem to be impossible to work out.
Izzy Ashton
Deputy Editor, BITE CreativebriefThe i Newspaper
An audacious campaign for i News – 'See Every Angle'. Featuring striking graphics and pithy thought-provoking copy. Designed to highlight the newspaper’s commitment to impartiality, the campaign utilises three different colours to represent different viewpoints.
- Agency:
- Atomic, London
Sector
Media & Entertainment
Bite Insight
When it comes to politicians, how do you know who to believe anymore? With motions being blocked, votes being barred and investigations being launched, individuals in charge around the world seem to be impossible to work out.
This intangibility is at the heart of Atomic's latest campaign for the i Newspaper, 'See Every Angle', designed to highlight the publication's commitment to impartiality.
In bold graphics we are shown the unmistakable images of Theresa May to Donald Trump and Jeremy Corbyn. Yet they are portrayed in three colours, representing three differing viewpoints. The copy is succinct and thought-provoking as it offers us three sides of the same coin.
The campaign is a brave move for the newspaper, demonstrating their impartiality on the one hand, and their willingness to foster debate on the other. The campaign creates a space for every opinion to co-exist, reflecting the purpose of the publication itself.
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