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Iris, Samsung and TfL reimagine the Tube Map

The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24

Jeevan Georgina Hammond

Editorial Assistant Creativebrief


Samsung UK

The iconic Harry Beck Tube Map has been reimagined for the first time in over 90 years, as part of a new partnership between Transport for London (TfL) and Samsung, to promote the Circle to Search with Google feature on the newly launched Samsung Galaxy S24.

Iris, London

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