Nothing is as unpredictable, or as much discussed, as the British summer.

The unique, authentic reality of British summertime is brought to life with authenticity in Kopparberg’s new campaign ‘Bring Me Sunshine’. 

You do not need to be sweating in an airless Zoom coffin, or waiting for a delayed Northern Line tube in a station hotter than the surface of the sun, to recognise that consumers aren’t buying the summer clichés of blue skies, beaches and pools, so beloved by the drinks industry.  

In place of these summer clichés, Neverland instead delivers an authentic integrated campaign featuring a 2000’s music video-inspired film shot on location and directed by Scottie Cameron of Iconoclast. 

The film features a cameo from DJ and creator Dom Whiting, known for his ‘drum and bass on a bike’ rides, and is set to a track by Joy Anonymous, co-produced by Fred Again, which is being released in parallel with the campaign. 

The spot ends with one of Kopparberg’s new bottle caps flying into the air.

The film and cut downs of it will run across TV, Broadcast Video On Demand, social channels and in-game advertising.

‘Bring Me Sunshine’ has been designed to tap into the conflict that sees the highly expressive and creative nature of Gen-Z, surrounded by increasingly similar trends, rituals and choices. 

It is rooted in the insight that many Gen Z feel expected to follow these trends, even down to what they order at the bar. The ‘Bring Me Sunshine’ line has been designed to challenge this conformity by celebrating those who express themselves freely and bring a sense of originality and positivity to everyday life.

‘Bring Me Sunshine’ will feature on millions of Kopparberg’s bottles, cans and packs. The brand will be permanently updating its bottle caps to have Bring Me Sunshine across them, and the brand’s cans and multi-packs have been updated to include this new celebration of originality.

The sunshine in a bottle idea is being brought into out-of-home, social and digital platforms with product and flavour-led creative, which sees macro images of bubbles forming the shapes of each fruit flavour. The campaign will also be supported by on and off-trade activations across summer, including a competition which gives consumers the chance to win a trip to Malta.

Rob Salvesen, Head of Marketing at Kopparberg, said: “‘Bring Me Sunshine’ is about moving away from the polished version of summer that dominates our category and focusing on something that feels more real. For us, sunshine is the people who bring energy, originality and positivity to the world around them. We’ve captured that idea in a way that works everywhere from our bottle cap through to our latest film and OOH work.”

Lloyd Daniel, Creative Director at Neverland, added: “Sunshine is an attitude. The people (and the work) that bring it always light up a room.”

Media for the campaign was planned and booked by the7stars.