Hot Pick

McDonald’s and Leo Burnett hit the right notes with ‘Welcome Back’ campaign

The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.

Nicola Kemp

Editorial Director

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McDonald's

This campaign celebrates the the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

Agency:
Leo Burnett, London

Disciplines

Advertising/Creative

Sector

Food & Drink