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McDonald’s and Leo Burnett showcase the Saver Menu for January
The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign
Georgie Moreton
Deputy Editor, BITE CreativebriefMcDonald's
The latest spot in our long running 'Like Getting Your Money's Worth?' campaign sees a mother using an unconventional mat at yoga class.
- Agency:
- Leo Burnett, London
Sector
Food & Drink
Bite Insight
The holiday season of overindulging has come to a close and as January brings with it new year’s resolutions, many will be tightening their purse strings in a bid to offset the December splurge. In response to this McDonald’s latest TVC spot has been created to drive awareness to its Saver Menu; its range of delicious products available at just 99p.
The yoga-themed film is McDonald’s latest spot in its long-running ‘like getting your money’s worth’ platform and the creative features a diverse range of people attending a Yoga class in a multifunctional community hall. As the camera pans across the class, each student is on a classic Yoga mat, except for the film’s protagonist, Sharon. Instead of a traditional mat in a bid to save money and be resourceful Sharon has brought a baby playmat to do her exercise on. This is revealed to the audience in a playful manner as when she transitions through yoga poses her mat plays the computerised sound “C is for Caterpillar” and the colourful playmat is revealed.
The TV spot was created by Leo Burnett and directed by Freddie Waters who chose to play into the Save Menu platform’s distinctive humour. The campaign will air throughout January and return in bursts throughout the year. Yoga will run as a 20s, supported by through-the-line with Radio, OOH, Display and Social in media planned and handled by OMD.
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