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Tiffany & Co, 'St Pancras Christmas Tree' by MKTG UK
That smell of Christmas. Fresh pine, cinnamon and hot chocolate. Well, that’s what it smells like to me. But maybe this year, your tree will smell like eau de parfum.
Izzy Ashton
Deputy Editor, BITE Creativebrief
Tiffany & Co
We have created for Coty and Tiffany & Co at St Pancras International a spectacular 43 foot scented Tiffany tree. There is also a pop-up shop offering purchase of the Signature Eau de Parfum fragrance, gift wrapping, and engraving. The campaign runs until 4th January 2019.
- Agency:
- MKTG UK, London
Sector
Beauty/Cosmetics
Bite Insight
That smell of Christmas. Fresh pine, cinnamon and hot chocolate. Well, that’s what it smells like to me. But maybe this year, your tree will smell like eau de parfum.
Such is the case for Tiffany & Co whose latest fragrance will adorn a 43-foot Christmas tree created by MKTG for St Pancras International train station in London.
The tree is the first for the station and has been decorated with 600 bottles of Tiffany’s Signature perfume. There’s even a 17-foot robot made entirely from the brand’s blue boxes, perched atop a ladder as if it’s putting the finishing touches to the tree’s decoration.
There will also be a pop up shop selling the fragrance and offering gift wrapping and complimentary engraving. In such a well-known and busy transport hub as St Pancras, a Christmas tree adorned in Tiffany’s iconic turquoise colour is the ultimate Christmas ad.
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