About

Ben McMahon is founder and MD of Collaborate Global. Entrepreneur and catalyst for innovative growth, he is disrupting the experiential space, helping ambitious brands grow with campaign-led experiences fusing creativity and technology. Under his leadership, Collaborate is growing at pace with Norton Motorcycles, Kuoni, Aston Martin, Sky, eBay, Hyundai, Colgate Palmolive among others. He believes that fine moments of genuine creativity can sell brands – against all odds. Rich Hartle, Creative Director, Collaborate Global, brings twenty years’ experience in the creative industries, growing and developing creative teams in pursuit of compelling work for LEGO, Carlsberg, Boots, GORE-TEX and more. He has worked across digital, social and experiential, from mini-documentaries to big brand campaigns. His work has won at Cannes, D&AD and The One Show.