Economic and emotional uncertainty have topped consumer concerns in lockdown. In the midst of a crisis entirely outside of their own control many individuals have seen a negative hit to their income while those that have not been economically impacted by the crisis may also feel the pressures of uncertainty. With this in mind reassurance is increasingly important for financial marketing.

It's a trend which makes MoneySuperMarket’s latest campaign from ENGINE pitch perfect. The campaign invokes a feeling of comfort with the ‘Money Calm Bull’, part of the ‘Get Money Calm’ rebranding that took place last year that focused on the feeling of calm you get from feeling like your bills are under control.

We see the bull in a china shop, in the midst of a chaotic children’s party and undergoing gruelling military training in the pouring rain. And still, he remains calm. All because he uses MoneySuperMarket.

The campaign is designed to provide people with more financial peace of mind and point people towards the personalised tools the brand has on offer, including energy monitoring and car alerts.

Lloyd Page, Marketing Director at MoneySuperMarket, explains: “The campaign is just part of the story. The new experiences and personalised tools we’ve launched are about helping customers save money in more ways, showing we’re a place customers can trust to help with all their financial needs, rather than a one-off solution to the annual problem of car insurance or energy switching.”

As the daily coronavirus briefings continue, many consumers can only be certain of one thing, and that is that there is only more uncertainty ahead. A campaign such as this, accompanied by the vital tools to support consumers, offers people a degree of reassurance and support just when they need it most.