November 6th 2020

PlayStation celebrates the human desire for epic exploration

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.

Izzy Ashton

Deputy Editor, BITE Creativebrief

Related Tags

Gaming

Agencies Featured

adam&eveDDB

Users who viewed this article also looked at:

Fuel Your Imagination

TalkSport taps Alan Brazil for Cheltenham push

The new online campaign, from Mosaic and T&P, brings the Cheltenham Festival to life.

Trend

Pokémon: the intergenerational soundtrack people keep playing together

As Pokémon celebrates its 30-year birthday, Rah Bhatt reminisces on what makes the brand great.

Trend

The Salvation Army launches digital thrift store on Roblox

The experiential campaign seeks to connect the charity with Gen Alpha and Gen Z gamers.

Interviews

‘It's very easy to mistake the unknown for niche’

Sabrina Ratih, Chief Operating Officer at G2 on the ever-expanding esports ecosystem and why now is the time for brands to get involved.

Trend

Xbox teams with Sky Sport to find missing managers

The integrated campaign, created by McCann London, is designed to kick-start coaching careers for women.

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

PlayStation celebrates the human desire for epic exploration

Izzy Ashton

Related Tags

Agencies Featured

adam&eveDDB

Users who viewed this article also looked at:

TalkSport taps Alan Brazil for Cheltenham push

Pokémon: the intergenerational soundtrack people keep playing together

The Salvation Army launches digital thrift store on Roblox

‘It's very easy to mistake the unknown for niche’

Xbox teams with Sky Sport to find missing managers

Want to access more content?

Individual Membership