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Starbucks thanks customers for wearing a mask

By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.

Izzy Ashton

Deputy Editor, BITE

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Starbucks

Starbucks is famous for writing customers’ names on cups. So, as masks became mandatory in UK cafes, we played into this with a self-deprecating visual for Starbucks’ social channels that showed the even greater challenge baristas face, thanks to customers wearing their masks.

Agency:
Iris, London

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