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Starbucks thanks customers for wearing a mask

By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.

Izzy Ashton

Deputy Editor, BITE



Starbucks is famous for writing customers’ names on cups. So, as masks became mandatory in UK cafes, we played into this with a self-deprecating visual for Starbucks’ social channels that showed the even greater challenge baristas face, thanks to customers wearing their masks.

Iris, London

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