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Temptation’s festive felines want in on the Christmas action
The Christmas spot from Adam&eveDDB makes cat owners feel seen
Georgie Moreton
Deputy Editor, BITE CreativebriefTemptations
The campaign taps into the insight that even the coolest of cats will go nuts for TEMPTATIONS Creamy Purrrr-ée treats, letting their cool exterior go and allowing them to get involved in cheesy holiday moments.
- Agency:
- adam&eveDDB, London
Disciplines
Advertising/CreativeSector
FMCG
Bite Insight
The Christmas jumpers are on, the tree is beautifully decorated, the festive sing-song is underway, there’s just one thing we didn’t account for… the felines who wreak havoc and want in on a piece of the festive action.
A new holiday spot from Mars Petcare Temptations from Adam&eveDDB makes cat owners feel seen this holiday season with a humorous campaign that shows our furry friends just want in on the action.
The festive film leans into the unpredictability and hilarity of cats as two 1970s style singers launch into holiday song only to be interrupted by a cat sitting on the piano. The nostalgia-filled spot harks back to Christmas traditions and shows that even the best-laid plans and the coolest cats lose it for Temptations treats.
“Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of Temptations Creamy Purrr-èe. Our new campaign is a fitting addition to the ‘Cats Lose Their Cool’ platform – a funny, nostalgic festive spot to prove just how irresistible Temptations treats are to our feline friends.” explains Richard Brim, Chief Creative Officer at adam&eveDDB.
There’s a reason as to why cat videos still take up a large portion of online video content. The unique personality and free spirit of the animals make for entertaining viewing that Temptations successfully taps into this Christmas.
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