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Tesco encourages shoppers to get back to the pubs

Tesco's ad embodies the compassionate collaboration we’ve seen take place between businesses over the last year, as competitors have realised that as one rises, so too does the whole.

Izzy Ashton

Deputy Editor, BITE Creativebrief



Tesco, one of the UK’s biggest advertisers, has used its advertising might to urge the nation to visit their local pubs as they finally begin to reopen.

BBH London, London

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