With over 50 million cars sold since 1966, the Toyota Corolla can safely claim to be one of the world’s favourite cars. 

A new campaign from T&P London celebrates the car’s impact in the UK, putting the vehicle at the heart of the weird and wonderful tapestry of British life. 

Not your typical automotive campaign, the spot features a plumber, a fisherman and a paramedic. Audiences are shown the Toyota Corolla embedded in the unique but everyday lives of the British public.

The campaign film, directed by Humans from Riff Raff, puts a comedic spin on the diversity of the lives of Corolla owners. From a car park stand-off between a plumber and a hairdresser, to a group of minimalist dancers leaning on the car and bobbing their heads, and a groom at his stag do dressed as a fish. The spot underlines that no matter how weird or wonderful, the Toyota Corolla is a mainstay of British life.

The integrated campaign is made up of a hero 30-second spot that will run across Linear TV, complemented by six shorter, engaging films streaming across VOD platforms and YouTube. 

A multi-platform approach is designed to amplify awareness and forge deeper connections with UK consumers. The widespread media plan in combination with a creative that showcases contrasting lifestyles and scenarios aims to solidify the Corolla’s ‘car for everyone’ positioning.

Rob Crilley, Senior Manager of Brand Strategy at Toyota Great Britain, explains: "The Toyota Corolla is a fantastic car, and while it’s in an increasingly competitive segment, we have 50 million customers around the world who agree.”

He continues: "We wanted to celebrate its versatility and underscore that it’s proudly built in Britain. This campaign is authentic, with a dash of Brit wit, and just like the Corolla, which pleases a wide range of people, we hope this campaign does too."