A new, uplifting brand platform from UNICEF UK focuses on the powerful experience of childhood to raise awareness of the charity’s work, striving to build a better world for every child.

Created by Neverland, the work places children’s stories and voices front and center to remind audiences of joy and possibilities of childhood. 

The brand platform, ‘Making Childhood Unstoppable’, has been launched with an integrated marketing campaign using real stories and footage of children that UNICEF has supported across the world. 

A bold, joyful campaign video celebrates the children around the world ‘born ready’ to take it on. The spot is made up of footage of children across the world in schools, taking part in sports and playing together. The campaign explains the global crises that children face from climate change to war that are threatening their childhoods, yet maintains a hopeful tone that UNICEF is helping ‘make the world ready’. 

The spot ends with punchy copy that reads ‘making childhood unstoppable’, underlining that UNICEF is working with communities and partners to drive long-lasting change and ensure that every child can enjoy childhood.

“There’s not a more powerful message about the importance of children than showing their unstoppable desire to be children,” says Jon Forsyth, CCO & Co-founder, Neverland.

The campaign will run across BVOD, VOD and social networks, supported by a wider digital and social campaign which includes films sharing more about individual children’s stories as told from their perspectives.

The first iteration features the stories of five children in their own voices showing how UNICEF has helped to make their childhoods unstoppable. Margarida, age 15, is able to continue learning in Unicef’s climate-proof schools in Mozambique, while Minyar, age 11, leads a karate club at a Unicef child-friendly space after war forced her to flee her home in Khartoum, Sudan.

The campaign unites audiences around the world by celebrating the universal shared experience, successfully reminding people of the joy and possibilities of childhood.