March 17th 2020

YMCA highlight the impacts of spending cuts on young people

By changing the narrative to focus on the children who each and everyday go without because of budget cuts, this campaign delivers a new urgency to an issue which has been ignored for too long.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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YMCA highlight the impacts of spending cuts on young people

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

The Sun celebrates the shared obsession of the World Cup

Haribo continues to deliver joy in HFSS friendly Kids’ Voices campaign

The 2026 World Cup will not be won by rights alone

System1’s campaigns of the month: May

Mobile marketers are pulling the plug too soon

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