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How Guinness left the jersey in a better place with its Liberty Field’s campaign

The tale of Japan’s first female Rugby Squad is a reminder of the power of brands to drive a new narrative in sports marketing.

Nicola Kemp

Editorial Director



AMV BBDO and Guinness unveil the latest story in the “Made of More” series, revealing the inspirational story of a Japanese women’s rugby team who stood together, in the face of societal pressure, to pursue their passion for the game.

AMV BBDO, London

Niall Mckee, Head of Guinness Stout Europe at Diageo and Nick Andrew, Deputy Head of Account Management at AMV BBDO will be speaking at BITE LIVE this year, bringing their Made of More work to life and exploring how they smashed stereotypes in women's rugby and beyond. Tickets now on sale

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