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RNLI, '30 things to do by the seaside' by Bright Blue Day

When 60% of kids spend the majority of July and August with their grandparents, appealing to both the ‘young or young at heart’ is a smart strategy for the RNLI.

Izzy Ashton

Assistant Editor, BITE

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RNLI

For a new RNLI initiative encouraging kids and their grandparents to get the most from the coast, we created a ‘30 things to do by the seaside’ guide to download and enjoy. These printable and social assets are part of ongoing efforts to engage with new audiences.

Agency:
Bright Blue Day, Bournemouth

Disciplines

Creative production

Sector

Charity

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