Authenticity is one of the most overused words in marketing. Yet while it is so easy to say, it is much harder to achieve.

In a chaotic industry environment, brand trust is under pressure. AI is accelerating output, audiences are increasingly sceptical, and the gap between what brands say and what they do is harder to disguise than ever.

For global marketing leaders, the question is no longer whether authenticity matters, but how it is actually built inside modern organisations.

This is why Global Marketing Leader Visha Kudhail believes that Authentic Marketing matters now. Her book is a practical guide for marketers who want to build credibility, apply clear frameworks and develop long-lasting brands that stand out in an increasingly AI-driven landscape. 

As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Kudhail explained: “AI is accelerating everything in marketing, but speed without substance is just noise. The moment you outsource your voice to an algorithm, you lose the one thing no technology can manufacture: genuine trust. That's the crisis hiding inside the AI race.”

She continued: “Authentic Marketing exists because marketers need more than theory right now. They need a straight-talking, practical guide they can return to again and again as the industry keeps reinventing itself.”

Accelerating change

Curiosity may well be another favoured marketing industry buzzword, yet for progressive marketing leaders creating the space and grace to accelerate their careers and brands demands more than sitting still.

With this in mind, Creativebrief has partnered with Kudhail to create two events that are designed to move beyond marketing theory, to hear from a modern marketing practitioner about what is changing inside teams right now, and what is quietly breaking.

A global virtual event, created in partnership with Exf Studios, will explore how leading brands are turning ‘authenticity’ from language into practice and how curiosity functions as a real strategic advantage, not a cultural ideal.

The Sit Down is free to attend, but we recommend you buy the book first to get the most out of the digital experience. 

To celebrate the launch of the book in London, in partnership with Quiet Storm and Bauer Media Outdoor, a free-to-attend event for brand-side marketers will help marketing leaders to scale both their brands and their careers. Free tickets are available here.